The Northeast Dairy Business Innovation Center is pleased to announce the 2024 Dairy Marketing & Branding Services Grant Awards.
This grant increases the exposure and promotion of regionally produced dairy products, through projects guided by marketing and branding professionals. Funded projects include conducting consumer research, developing e-commerce websites, and creating new signage and packaging.
Seven dairy businesses from across six states were selected for awards. Individual award amounts will range from $35,055 to $50,000 with a total of $311,355 in overall funding.
The following businesses have been selected for awards:
Pineland Farms of Maine – $44,000 to conduct consumer research on cheese curds and packaging, which will guide Pineland as they update their cheese curd packaging process.
Maryland and Virginia Milk Producers Cooperative Association – $50,000 to work with a contractor to create an innovative website for Maola Local Dairies to increase brand awareness, connect with and educate audiences and consumers, and gather data to inform marketing and sales decisions.
Super Secret Ice Cream of New Hampshire – $45,300 to work with a team of marketing professionals to create a compelling story and consistent messaging across their signage, packaging, retail space, and social media platforms.
Trinity Valley of New York – $35,055 to hire a marketing consultant to update and launch expanded branding and marketing initiatives, including website upgrades, updated social media content, expanded advertising, and improved digital and print marketing materials.
Painterland Sisters of Pennsylvania – $46,000 to work with a digital agency to create a new, direct-to-consumer e-commerce site that will allow the brand to grow sales, increase brand loyalty, and create stronger demand for Northeast organic dairy.
Center For Dairy Excellence of Pennsylvania – $50,000 to develop a program to offer branding and marketing grants to its members, who run individual dairy value-added businesses. Funding provided through this project will support grants for up to 11 of CDE’s member businesses for consulting and services.
Vermont Cheese Council – $41,000 to hire a contractor to develop and begin to implement a digital marketing strategy with tactical plans that are suited to VCC’s size and budget, and to train VCC staff to continue implementing the strategy beyond the grant period.
This grant is expected to open again in Spring 2025. Learn more about the Dairy Marketing & Branding Services Grant and sign up for our monthly newsletter to find out about the next round.
Photo by Painterland Sisters.
