How 16 dairy farms increased sales, added new market outlets, and improved their lifestyle satisfaction.
Marketing & Branding
In 2022, Oak Knoll Dairy got a brand overhaul thanks to a Dairy Marketing and Branding Services grant from the Northeast Dairy Business Innovation Center (NE-DBIC). The new branding not only updated the labels and website graphics, but also wove together the story of Ryan and Annie, who started Bridgman Hill Farm in partnership with Jasper Hill Farm, before taking over the 30-year-old Oak Knoll brand when its founders retired.
The Northeast Dairy Business Innovation Center is pleased to announce 10 recipients of the second round of the Dairy Marketing and Branding Services Grant. Recipients spanned the Northeast region. These funds allowed processors to access professional marketing and branding services to elevate their businesses through marketing tactics, brand improvements, and overall strategy.