Marketing & Branding

A hand holding a single-serving cup of Painterland Sisters blueberry lemon organic skyr yogurt, among a backdrop of blackeyed susan flowers in bloom.

Announcing the 2024 Dairy Marketing & Branding Services Grant Awards 

The Northeast Dairy Business Innovation Center is pleased to announce the 2024 Dairy Marketing & Branding Services Grant Awards.  This grant increases the exposure and promotion of regionally produced dairy products, through projects guided by marketing and branding professionals.  Funded projects include conducting consumer research, developing e-commerce websites, and creating new signage and packaging.  Seven

Announcing the 2024 Dairy Marketing & Branding Services Grant Awards  Read More »

Gifford’s Ice Cream Rebounds After Fire with New Flavors, Fresh Branding, and Local Partnerships 

By Ali Boochever, Grants Coordinator After a fire destroyed their processing plant in 2023, Gifford’s Ice Cream is back with new flavors and fresh branding.  With funding from the Dairy Marketing and Branding Services Grant, Gifford’s partnered with Maine-based multiplatform branding agency Ethos on a new line of pints. Through this collaboration, Gifford’s implemented a marketing

Gifford’s Ice Cream Rebounds After Fire with New Flavors, Fresh Branding, and Local Partnerships  Read More »

Pariva yogurt bites served in a green bowl, surrounded by slices of apple, sesame seed crackers, and a sprig of thyme. A cracker with a spread of the yogurt bites and a butter knife is placed on a wooden board to the right.

Dairy Marketing Grant Propels Pariva to 200% Sales Increase 

By Ali Boochever  When it comes to dairy innovation, Pariva is on the leading edge.  Their spreadable, marinated yogurt bites fill a savory niche, bringing probiotics and flavor to snack time and meals.  Product innovation is only part of the business equation, though.  With an aim to boost sales and expand their market presence, Pariva

Dairy Marketing Grant Propels Pariva to 200% Sales Increase  Read More »

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